Vita Group — Annual Report Concept

The brief: A speculative concept developed during a scoping process for an in-house design role — an opportunity to demonstrate how I would approach the annual report for an established brand.

What I did: Developed a full annual report concept from scratch — layout, design direction, structure and editorial hierarchy — showing how the brand could be translated into a credible, polished corporate publication.

Note: This is a concept piece, not a produced publication.